Podigee and Audion, the German and French podcast technology leaders, have signed a partnership to provide an integrated solution for industry professionals: editors, media groups, producers and brands
The two actors provide access to a single platform for professional podcasters around the world. Podigee, which is available worldwide, and Audion, will be key partners.
Podigee, the podcast hosting, distribution and analytics platform will now be able to natively include adtech Audion’s monetization technologies: real-time dynamic insertion and personalization (DCO) and measure of effectiveness. With this partnership, Audion and Podigee, both experts in their fields, make it possible to use their independent and fully compatible technologies in a single tool. This is the first platform that enables both to host and publish podcasts and to automatically insert targeted ads that are non-intrusive and that respect the listener experience.
Audion was founded in 2018 by Arthur Larrey and Kamel El Hadef. The French startup has developed a proprietary server-side technology that allows to insert ads in podcasts in real-time. With its DCO technology, the most advanced on the market, Audion allows the editor in a single click to monetize all of its podcasts in a personalized and targeted way, regardless of the support.
Podigee, founded in 2013 by Mateusz Sojka and Benjamin Zimmer is a globally operating, German-based podcast hosting, distribution and analytics company. It is the most versatile and complete solution for enterprises, big publishers, media companies, contract producers and brands. With the addition of Audion’s DCO technology, it becomes even more powerful and complete.
Read more about Podigee for Professionals and Business, our enterprise-solution that includes the integrated Ad-tech solution from Audion.