1. Podcast Concept and Idea
There are good chances that you already have an idea of what you want to talk about in your new podcast. But do you really feel well prepared for this journey?
Don't worry - a few doubts are part of podcasting.
But to make sure it doesn't slow you down, we've got a bunch of good advice for you all over this site - so podcasting should be a piece of cake! This is probably the most important advice for you as a new podcaster:
Think about it well enough in advance, but never fall into the "I'll do it tomorrow" trap!
No one is asking you to create a perfect first episode - as long as you increase a little bit from episode to episode, your audience will grow with you. That's a promise. Don't be afraid to create your podcast in a niche where similar formats already exist. Sure, in that case you might not be THE podcast for topic XYZ right from the start, but:
With plenty of perseverance, commitment and quality, you are likely to succeed in the end.
Questions you should consider when creating a podcast:
What is your target group?The more precise and specific you choose your target group, the smaller it gets ... but the better and closer the bond becomes! Does your target group already listen to podcasts? Where can you find them? Maybe this study will give you a better grasp of who is listening to podcasts in the first place.
How often and how regularly do you want to (and can) publish?The best Podcast Plan is the one you can follow. There is no point in starting a daily podcast if you don't have the time or head for it. Be honest with yourself and your audience. This article may help you decide how many episodes you want to start with.
How many speakers will be present? Do you have co-moderators? What about guests?
"Let's see!" is always a bad concept. The more precise your idea of the format, the easier it will be for you to follow the next steps. Podcast description, Cover, Shownotes, Hardware shopping list ... all this can be influenced by these questions. Let yourself be inspired by the most common podcast formats.
Will you record locally on site or over the Internet?
Also here: Solid pre-considerations save trouble later on - and in case of doubt about money: If you want to be prepared for all possible scenarios, you will probably have to dig a little deeper into your pocket when buying a microphone. If you're looking for fellow podcasters, the Reddit podcasting community may help you.
What should your podcast be titled - and for what terms do you want to be found?
Consider how your target group should find you. Creative names are all very nice and good, but if your name is not Böhmermann, a good advice for you is to find a clear positioning along with an understandable podcast name. You can check this article to find out how to find the perfect podcast name.
What about the Podcast Cover and Podcast Intro (and do you even need that)?
Sometimes an idea for the Intro and Outro comes directly from the podcast concept (you should also think if you need them at all). With our podcast FEED DIVE, for example, it became clear very quickly: We need submarine- and water sounds!
Which topics do you have in mind? Do you have an editorial plan? How do you make sure that you keep finding new topics? And what does "regular" mean anyway?
A podcast concept is only as good as the topics it covers. If you spontaneously find 15, 20 or more topics for possible podcast episodes, this is a sign of a profitable concept. But be careful: If you have too many possible topics, this can mean that your positioning is not sharp enough! Here are some tips on how to create a podcast editorial plan.
What is success?
Probably the most controversial question. It is up to you to determine what success means to you. Don't let the numbers of the big podcasters mislead you. If you have fun, if you reach your target audience, if you get positive feedback... then you don't need 100,000 downloads per episode. Here is an article about Niche success.
Music for the Intro and Outro:
Also interesting in the Podcast Concept phase:
- Without a plan in finding a name? The art and science of naming your Podcast
- For the really desperate ones: the Podcast Name Generator
- If you want to play it safe: Search engine for Patents and Trademarks
- Get hands on and create music with GarageBand (Youtube)
- Experts needed! Networking with guests via PodcastGuests or MatchMaker
- Discover what people are asking about: Finding topics with Answer the Public
2. Podcast Microphones and Hardware
Once the rough content Concept is in place, the most important question™️ about purchasing equipment should also be easily answered: Are you recording alone - or are there going to be recording situations where you need several microphones? Basically the advice applies:
You should record one track per speaker (whether guest or co-host).
This gives you the most flexibility in post-production. But that also means: Each participant needs his or her own microphone or headset. If everyone at home is sitting at their own computer, USB microphones are perfectly adequate - but multiple USB microphones on just one recording device is not a good idea. In that case, it would be preferable to invest in an audio interface and XLR microphones.
Even if you start alone, you should think about future recording scenarios.
A mispurchase of audio hardware can be expensive!
If you want to stay as mobile and flexible as possible, a portable, battery-powered audio interface is a good choice - or get a good microphone for your smartphone.
For solo recordings, a good USB microphone, a solid gaming headset or a single-channel audio interface is all you need.
If you interact with guests or co-hosts remotely via the Internet, a simple solo setup should also be sufficient for most scenarios.
Also interesting regarding the Topic of Hardware purchase:
- A perfect sound right from the start: Microphone recommendations from Professionals for Beginners
- Professional sound for less than 50 EUR: How good "cheap" headsets can sound
- Not enough purchasing tips yet? Even more recommendations for Hardware purchasing
- DIY against humming powerlines: How to get 50-Hertz Hum under control
- Podigee got you covered: Sound improvement with Auphonic
3. Software and Recording
From Audacity to Reaper and from Garageband to Pro Tools, there are plenty of ways to record a podcast episode and edit it on your computer. Which one is the right for you depends on many factors and especially on your own taste.
One of the questions might be "How many people and tracks do I need?" a crucial factor besides "How big is my budget?, "Which operating system do I have" and "Am I a noob when it comes to computers?"
Make sure to check our
"How do I find the right
Tips and Best Practices for the first episode(s):
A general test or just go for it?
Keeping an eye on the technical side, not losing the thread of the conversation, coordinating guests, firing off players ... - You don't learn all of that overnight. But with a little practice you will. Find interesting new podcasts with this curated list
Headset or Microphone?
If you know that you have microphone discipline, handling a fixed microphone is certainly no problem - beginners often find it easier to start off with a headset because the speaking distance remains constant. Our expert recommendations for hardware beginners will certainly give you a good introduction to the topic.
Elaborated script or keyword notes?
This is a typical question as well. Most people, however, sound very artificial and monotonous when they stick too much to an elaborate script. Bullet points help you to keep the main focus and not forget anything - but they also require you to speak freely. Check out how to use a Mind Map.
Structure or Chaos?
A fixed content structure is a good support especially for less experienced discussion leaders - and it creates consistency and clarity for your audience. Though it doesn't hurt to experiment, it is also true that having a clear concept improves your recall value. Here are some tips on how to build an consistent Episode.
Fireworks effects or Authenticity?
When cutting, less is often more. Small speaking stumblers are human and natural, too many distant breathers sound unhealthy.Of course, if your concept is for audiobook quality, this is obviously something different from a "Just go for it!" Format in the end. For most cases: Do not exaggerate with the cut. This is important here: As long as each speaking person has his or her own trace, clearing throat, drinking noises or coughing can be easily removed. Some useful tips for Post-Production can be found at Lower Street.
Also interesting for recording and editing:
- Tips and tricks for your first steps: How do I record a podcast?
- No partner nearby? Tips and tricks for remote Podcast recording
- No Master has yet fallen from heaven: Speak better in Podcast & Co.
- Aaaaaaaaaand cut! How to edit the audio file?
- Podcast cutting in the Cloud: Single Track Online Audio Recorder Audiomass.co
4. Publishing and Distribution
If you have the recording ready, you should let as many people (or preferably the right people) as possible know about it. The first step is of course the Publishing. You can find out which podcast hosting package is right for you on our Price Guide. If you need help finding your way around the Podigee interface, take a look at our Help System.
Once you've sent your podcast and your first episode out into the world (or only published it to a certain group of people), you should consider making your content available to your target audience through as many directories as possible - and with Podigee as your podcast hoster, you have several options: Automatic Posting to Facebook and Twitter (and even YouTube!), short video Teaser Extract for social media via headliner and of course the registration via the most important podcast directories. If you are unsure whether social media is the best choice for your podcast, you should read this article carefully.