A step-by-step guide to creating an effective podcast plan

First of all, you should think about what kind of podcast you want to start beforehand. What do you want to podcast about?  What is your topic? Clearly defining your podcast niche and target audience will help you develop an effective content strategy and better meet the needs of your listeners.

  • Will you be interviewing cooks about their best recipes?
  • Or will you be presenting your company or brand?
  • Are you going to simply chat with a friend on the podcasts?
  • Or have you written a story that you're planning to record as an audio drama?


How are podcasts actually structured? 

Don't be afraid to take on a niche topic. Especially there you can often find an enthusiastic and loyal listeners. First, outline your idea of the genre and the rough content you'd like to podcast about.

Schritt-für-Schritt-Anleitung zur Erstellung eines effektiven Podcast-Plans
podcast mindmap - Podigee

The mindmap – gather your ideas for the podcast

A mindmap can help give our thoughts a certain structure, while remaining flexible in finding ideas. Here you write down your ideas on the podcast and give the whole thing some time to sink in. Don’t hesitate to invest time in planning before you start podcasting. The time you spend now will pay off many times over in the long run.

The important thing is that you write down all your ideas as soon as you have them, without filtering. Not all of them might seem great at first, but that may change in a few days. Trust the process. Ideas for a podcast are like good wine. They need to mature before they can be served.

Does your podcast have an introductory series?

Sometimes a podcast needs a few introductory episodes in order to get listeners hooked. In these episodes, you discuss the most important basics on all aspects of your subject. This is where you bring your listeners up to a certain level of knowledge. This is also a good place to clear up any myths or mistaken ideas about your subject area.

Typically these episodes will still draw active listeners years later. 

Long-running series, miniseries, or seasonal?

What kind of podcast do you want to launch? A classic series of episodes, or does it need another structure? Let’s dive into the subject a little.


  • Long-running series: Ideal for most podcast ideas, set up like a long-running drama. A series of episodes, that can build on each other or just be in the order you want to do them. 


  • Miniseries: More like “Band of Brothers.” Clear subjects with boundaries. Ideal for people who want to dip a toe into podcasting before diving in. If the latter is the case, the miniseries can always be expanded to become a long-running series.

  • Seasonal: Thematic focus or teaching structure? Then the seasonal model might be right for your podcast.
Fortlaufender Podcast, Miniserie oder Staffel?

If you don’t know which format to choose, then the answer is probably going to be the long-running series. 


Thoughts and notes can help you plan your podcast later and find the right name and logo for it. Think about whether you want to do it alone or with a co-host, because that will affect the recording equipment you need.

Great, Part 1 is complete! ✅

Continue now with Part 2: Design an editorial plan and your first episodes

Part 2
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