Maximize your podcast reach: Publish globally to Apple Podcasts, Spotify, Stitcher, and other platforms
It's time to broadcast your podcast to the world! Your host sets up an RSS feed for your podcast. By submitting the RSS feed to popular podcast platforms, your podcast will be discoverable everywhere in no time. This boosts your reach and allows a wider audience to discover and listen to your content.
Which platforms should your podcast be on?
Basically, your podcast should be available everywhere podcasts can be found. But some platforms are less important than others. Here’s an overview:
RSS feed with audio? That’s not really new, but Apple was the first to publicize the format and make it famous. Not to mention the fact that Apple is immortalized in the name of the format because the “pod” in podcast derives from the company’s legendary iPod.
The vast majority of podcast apps that can be downloaded from Apple’s App Store or Google’s Play Store originated from the Apple podcast ecosystem. Although Spotify is becoming increasingly relevant for podcasts, your podcast should definitely be available in Apple Podcasts.
The Swedes are becoming more important on the podcast scene every year. Besides having broadcast their own exclusive formats (like “Fest und Flauschig”) for many years, they’re also becoming more relevant as a player of all other podcasts.
If you look at the podcaster statistics, you’ll see that the number of downloads from Spotify is increasing all the time, to the point where Spotify is the dominant podcast platform in many cases.
So your podcast should definitely be available on Spotify as well, considering that it has about 456 million active users worldwide.
Deezer is a French streaming service for music, audio plays, and yes, podcasts too. It’s comparable to Spotify in terms of the basic offering and approach, but so far it has a lot fewer active users (about 16 million). Nonetheless, being listed there can be worthwhile – and considering the fact that it can be done with just a click (with Podigee), you should take advantage of it.
Google was relatively late to the podcast party, but it made a big splash when it finally got there. The first Google-owned app for Android was introduced to the market in 2018. The app does what it’s supposed to do, but its range of functions is more limited than those of other podcast platforms.
In 2019, however, Google integrated the podcasts listed in the app with the standard Google search function. That’s very exciting for us podcasters, and it makes it so much easier to find podcasts!
Linking Google with your podcast isn’t exactly simple, because it involves making a small adjustment to your page’s HTML – but the procedure is described well enough (Podigee will take care of it under under Exports).
When it first launched, Podimo described itself as the “Netflix for Podcasts.” You’ll find not only all the public podcasts but also many exclusive formats and thousands of audio books behind a paywall. Due to the paywall, not as many people can be reached there as on platforms like Apple Podcasts. On the other hand, the people you can reach on Podimo are audio “power users” who've made listening to podcasts and other audio content a regular part of their daily lives.
YouTube has big plans for the podcast world. It intends to create a platform that’s not just for audio podcasts but also for video podcasts, which are becoming increasingly popular. More and more consumers are listening to audio there while they do something else on their computers. Podigee gives you the opportunity to upload your episodes automatically to YouTube as soon as you publish them. Of course, the links and descriptions stored in Podigee are also uploaded to YouTube.
If you have a podcast feed, you can turn it (or have someone else turn it) into an Amazon Alexa Skill. This isn’t easy either, but some service providers can do exactly that with a little programming work.
The big boom in the use of audio speakers and smart speakers is still another two to three years off, and so setting up an Alexa Skill is important but not urgent.
Amazon customers have access to a collection of millions of music tracks and podcasts. Your podcast could also be listed there in the near future. The app itself is advertiser-funded unless you have Amazon Prime, which has no advertisements. Although Amazon’s access numbers are a little too modest for many podcasters, it still makes sense to be listed there.
Just one click an Podigee does this for you...
The latest Android versions feature the FREE app, which is provided by Samsung itself. This app also has a section dedicated to podcasts called LISTEN.
Podigee and Samsung have entered into a cooperation arrangement so that Podigee’s customers now have the option of storing their podcasts in the Samsung Archive with just a few clicks of their mouse.
Samsung has a 21.2 percent market share in Germany, making it the market leader ahead of Apple and Xiaomi. So you can figure out for yourself if it makes sense to be listed there.
Are there other platforms? Yes, there are a few others where you can easily add your podcast feed.
Important things to keep in mind when setting up your podcast
It might look like clickbait, but these things are extremely important for us. They’re not necessarily important for the podcast per se, but they are for everything else related to the podcast – and especially for building the feeling that you’re part of the podcast community.
1. Take your time before submitting your podcast
Whereas submission usually takes only a few hours with Spotify (using Podigee), it can take a little longer with Apple Podcasts (due to verification and the possible necessity of generating an Apple ID) and with Google Podcasts (due to the insertion of the HTML snippet).
That’s relevant for you if you’re creating a launch plan for your company and need to specify time periods for the podcast.
“How much time should I plan for this?” you ask yourself. As a rough guide, you should publish your podcast about one week before the official start date.
First of all, you’ll need audio content for the publication – but that can also be the trailer for the episode or the title music. Your podcast can then be found by others, theoretically. You shouldn’t worry if it’s found organically; in that case, proudly congratulate yourself because it means the SEO principle of your podcast is probably working.
2. Enjoy looking for and finding your Podcast!
It’s a wonderful feeling when you type in your name, your company, or the name of your podcast into Spotify or Apple Podcasts and you find it!
It’s especially wonderful if the podcast represents you and your company and it appears alongside all the other shows. Magical, in fact!
It’s a feeling you should look forward to. Enjoy the moment and celebrate it with a glass of good wine or a mocktail of your choice. You can be proud:
You've done it!
Your podcast can now be heard everywhere in the world! (You’ll see that soon in your Podigee analytics).
In the future, you may be sending out other podcast formats into the world, and it’s always really cool when they become available online. But it will never be the same as the first time!
No interest in this theme? Choose directly, what you need:
- Part 1: Define your podcast
- Part 2: Create an editorial plan and first episodes
- Part 3: Buy the right equipment
- Part 4: Podcast title, music and cover
- Part 5: Find a location for your podcast recording
- Part 6: Quiet please, recording!
- Part 7: Voice recording and editing
- Part 8: Choose a Podcast Hosting service
- Part 9: List your Podcast on Apple Podcasts, Spotify, Stitcher and co.
- Part 10: Promote your podcast
Start your podcast today with Podigee
- Publish your podcast in just a few clicks: on Spotify, Apple Podcasts, Youtube and everywhere else where podcasts are available.
- Unlimited storage for your podcasts, secure and privacy-compliant, detailed playback analytics.
- Outstanding support at every step of your podcast journey, right from the start.