Maximize your podcast reach: Publish globally to Apple Podcasts, Spotify, Stitcher, and other platforms

Apple Podcasts

RSS feed with audio? That’s not really new, but Apple was the first to publicize the format and make it famous. Not to mention the fact that Apple is immortalized in the name of the format because the “pod” in podcast derives from the company’s legendary iPod. 

The vast majority of podcast apps that can be downloaded from Apple’s App Store or Google’s Play Store originated from the Apple podcast ecosystem. Although Spotify is becoming increasingly relevant for podcasts, your podcast should definitely be available in Apple Podcasts.

Spotify

The Swedes are becoming more important on the podcast scene every year. Besides having broadcast their own exclusive formats (like “Fest und Flauschig”) for many years, they’re also becoming more relevant as a player of all other podcasts. 

If you look at the podcaster statistics, you’ll see that the number of downloads from Spotify is increasing all the time, to the point where Spotify is the dominant podcast platform in many cases. 

So your podcast should definitely be available on Spotify as well, considering that it has about 456 million active users worldwide.

Deezer

Deezer is a French streaming service for music, audio plays, and yes, podcasts too. It’s comparable to Spotify in terms of the basic offering and approach, but so far it has a lot fewer active users (about 16 million). Nonetheless, being listed there can be worthwhile – and considering the fact that it can be done with just a click (with Podigee), you should take advantage of it.

Google Podcasts

Google was relatively late to the podcast party, but it made a big splash when it finally got there. The first Google-owned app for Android was introduced to the market in 2018. The app does what it’s supposed to do, but its range of functions is more limited than those of other podcast platforms. 

In 2019, however, Google integrated the podcasts listed in the app with the standard Google search function. That’s very exciting for us podcasters, and it makes it so much easier to find podcasts!

Linking Google with your podcast isn’t exactly simple, because it involves making a small adjustment to your page’s HTML – but the procedure is described well enough (Podigee will take care of it under under Exports).

Podimo

When it first launched, Podimo described itself as the “Netflix for Podcasts.” You’ll find not only all the public podcasts but also many exclusive formats and thousands of audio books behind a paywall. Due to the paywall, not as many people can be reached there as on platforms like Apple Podcasts. On the other hand, the people you can reach on Podimo are audio “power users” who've made listening to podcasts and other audio content a regular part of their daily lives.

YouTube

YouTube has big plans for the podcast world. It intends to create a platform that’s not just for audio podcasts but also for video podcasts, which are becoming increasingly popular. More and more consumers are listening to audio there while they do something else on their computers. Podigee gives you the opportunity to upload your episodes automatically to YouTube as soon as you publish them. Of course, the links and descriptions stored in Podigee are also uploaded to YouTube.

Amazon Alexa 

If you have a podcast feed, you can turn it (or have someone else turn it) into an Amazon Alexa Skill. This isn’t easy either, but some service providers can do exactly that with a little programming work. 

The big boom in the use of audio speakers and smart speakers is still another two to three years off, and so setting up an Alexa Skill is important but not urgent.

Amazon Musik

Amazon customers have access to a collection of millions of music tracks and podcasts. Your podcast could also be listed there in the near future. The app itself is advertiser-funded unless you have Amazon Prime, which has no advertisements. Although Amazon’s access numbers are a little too modest for many podcasters, it still makes sense to be listed there.

Just one click an Podigee does this for you...

Samsung Podcasts

The latest Android versions feature the FREE app, which is provided by Samsung itself. This app also has a section dedicated to podcasts called LISTEN. 

Podigee and Samsung have entered into a cooperation arrangement so that Podigee’s customers now have the option of storing their podcasts in the Samsung Archive with just a few clicks of their mouse. 

Samsung has a 21.2 percent market share in Germany, making it the market leader ahead of Apple and Xiaomi. So you can figure out for yourself if it makes sense to be listed there.

Are there other platforms? Yes, there are a few others where you can easily add your podcast feed.