Looking for a new marketing strategy? Podcasts are a great answer.
Podcast consumption continues to be on the rise around the globe, across multiple industries, topics, and languages. No wonder, this medium has become a powerful storytelling channel for any business, allowing them to communicate to a captive audience. Let's take a quick look at a few reasons why this happened.
Why incorporate podcasts in your marketing strategy?
They are versatile, informative and one of the newest audio media to be embraced by marketers. Here a few points to encourage you exploring their potential.
Convenience for your audience.
Follow your listeners wherever they go, while commuting to work or waiting in line; episodes are easy to stream or download anywhere and anytime.
Deeper bond.
This audio format makes it possible for you to create a closer connection with your audience through the magic of storytelling, creating a much more personal environment to share.
Loyalty booster.
In addition to a greater bond with your brand, this channel enables you to create longer-term relationships with your listeners and become an influencer within your community.
Great fit for complexity.
Podcasts are an appropriate match for describing products or services that require an extra bit of explanation and bring a remarkable fit for niche audiences.
Room for advertisement.
A popular monetization method is the insertion of dynamic audio ads within a podcast, which maximizes the potential of any audience.
More perks of running a podcast
Authenticity
Give a voice to your brand (literally) and showcase a unique side of your business.
Simplicity
Setting up and managing a podcast is less complicated than you may think.
Impact
54% of listeners are more likely to consider brands they hear about on podcasts (Edison).
With so much potential in one channel, it's no surprise more marketers are adding podcasts to their content strategy. Marketing solutions in the podcasting space are still evolving and thus there is room for innovation. Are you ready to join the thousands of marketers that already have a podcast live?
