What is a Business podcast?

Podigee for Business Podcasts

Harness the Power of Business Podcasts

According to the latest study by Edison Research, business podcasts rank number 6 out of 19 in popularity among weekly listeners ages 13+. 

Do you have a business podcast or are thinking of starting one? Read on for some tips to help you stand out and make an impression on your listeners!

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How to make your business podcast stand out from the crowd

Making a business podcast stand out requires a strategic approach that combines quality content, engaging delivery, and effective promotion. Here are some key strategies and tactics to consider:

1. Offer In-depth Analysis:

  • Provide thorough research and analysis on complex business topics.
  • Use case studies and data-driven research to illustrate concepts.
  • Encourage critical thinking and exploration of different perspectives.
2. Feature Diverse Voices:

  • Showcase a variety of voices and perspectives within the business world.
  • Highlight success stories from diverse backgrounds.
  • Address topics like diversity, inclusion, and ethical business practices.

3. Provide Actionable Strategies:

  • Deliver practical advice that listeners can implement.
  • Break down complex concepts into clear, actionable steps.
  • Use examples and success stories to inspire confidence and action.

By implementing these strategies and continually refining your approach based on listener feedback and performance metrics, you can create a business podcast that stands out in a crowded market and attracts a loyal audience.

Who is your target audience?

Identifying your target audience is central to attracting loyal, highly engaged listeners. Business podcasts have a diverse audience base, ranging from aspiring entrepreneurs and seasoned business professionals to students and individuals with a keen interest in the corporate world.

These podcasts attract listeners who are looking to gain insights into business trends, strategies, and success stories. They are particularly popular among those seeking inspiration and practical advice to apply in their own careers or businesses.

Additionally, business podcasts appeal to a broader audience that enjoys staying informed about the latest developments in the global economy and the corporate sector. This varied listenership includes people of all ages and backgrounds, united by their curiosity and desire to learn more about the business world.

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8 Sub-Genres of Business Podcasts

Podcasts have become a staple in the business world for their versatility and depth of content. So within the two main types above we have taken a deeper dive into the world of independent business podcasts again and further split them into 8 sub-genres. There are of course many more possibilities which is what podcasting is all about and yours can be a mix and match of several different types.

Find your niche and create the podcast that has been missing in that area. 


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1. Educational Business Podcasts: 

These podcasts are designed to teach listeners about specific business skills, concepts, or industries. They often feature experts and thought leaders who share their knowledge on subjects like marketing, finance, entrepreneurship, and management. These are the knowledge repositories, offering lessons on business fundamentals, advanced strategies, and everything in between. They cater to beginners, lifelong learners and those looking to refine their skills.

2. Interview Business Podcasts

These podcasts typically feature a host or hosts who interview business leaders, entrepreneurs, and other influential figures in the business community. They provide insights into the lives, strategies, and decisions of successful individuals. These podcasts provide a platform for sharing success stories, insights, and personal journeys that inspire and inform. 

3. Business News and Trends Podcasts

These podcasts focus on the latest business news, trends, and economic developments. They are ideal for professionals on the go who want to stay updated on the latest industry news, market movements, emerging industries, trend analyses and economic forecasts. 

4. Narrative-Business Podcasts

These are storytelling podcasts that delve into business stories from startups to corporate giants, often with a journalistic approach. They might cover business history, company case studies, or investigative reports on corporate issues. 

5. Industry Business Specific Podcasts

These podcasts target niche audiences interested in specific sectors such as technology, finance, healthcare, real estate, or retail. They offer deep dives into industry news, challenges, and innovations. Some podcasts for instance focus on tech and innovation, while others are tailored to real estate investors.

6. Motivational Business Podcasts

Aimed at inspiring entrepreneurs, startups  and business professionals, these podcasts often feature motivational stories, success tips, and personal development strategies. Many podcasts that encourage and energize listeners to pursue their business goals. These inspiring podcasts often feature motivational speakers and thought leaders who encourage listeners to pursue their own entrepreneurial dreams.

7. Panel Business Podcasts

These involve discussions among a group of experts or enthusiasts about various niche or business hot topics. They offer multiple perspectives on issues and often include debates and roundtable discussions providing a well-rounded perspective on often complex business issues. Other more general podcasts provide quick insights into work, business, and the economy with a panel of experts.

8. Advice and Coaching Business Podcasts

These are interactive podcasts where hosts provide advice to listeners on business-related questions. They can be particularly helpful for small business owners and startups looking for guidance. Interactive and often Q&A-driven, these podcasts offer guidance and mentorship, addressing the challenges faced by business owners and professionals. Another popular format is where week for week listeners can submit their business questions to be answered on the show.

Host your business podcast with Podigee

Just starting your podcast journey? Check out our Definitive Guide to Starting a Podcast (2024) for helpful tips to start off strong.

Podigee can help you stay ahead of the competition with constant feature updates, and advanced analytics. Understand what resonates with your audience, track listener trends, and tailor your content to the ever-changing interests of your audience. 

Ready to elevate your business podcast? Try out Podigee for free and see if it's a fit for you!

what are business podcasts?


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