Your reach has business value -use it
1,000+ downloads per episode are more than a vanity metric. Dynamic ads let you turn your B2B audience into revenue-or promote your own launches and events-without touching the content again.
100%
Your control
0
Extra editing
∞
Campaign flexibility
Dynamic ad campaign dashboard
Performance in real time
B2B Marketing Summit
Own event
4.8k
Impressions
12
Slots filled
€3.2k
Reported revenue
75% of budget spent
Partner: SaaS Tool
Sponsored
3.2k
Impressions
8
Ad slots
€1.8k
Revenue
14 days left
How monetization works
Dynamic, flexible, zero extra production
Dynamic Ad Insertion (DAI)
The tech that keeps messages fresh
Upload as usual
Produce episodes normally-no special blocks or extra takes.
Configure the campaign
Pick pre-, mid-, or post-roll, set dates, targeting, and frequency.
Automatic insertion
Ads drop into new and old episodes so every download carries the latest message.
Example: event promo timeline
6 weeks out
Promote early-bird tickets
2 weeks out
Highlight agenda & last seats
After the event
Thank-you + recording teaser
Promote your own offers
Use reach for events, recruiting, or product pushes-no revenue share.
- Promote webinars & workshops
- Push whitepapers & lead magnets
- Announce new features or services
- Run hiring campaigns
💡 No broker fees-100% of the slot promotes your goal.
Partners & sponsors
Monetize with relevant sponsors your audience trusts.
- Marketing & sales SaaS tools
- Industry events and communities
- Complementary B2B products
💡 Run A/B versions to test copy and CTAs without republishing.
Where dynamic ads shine
Reach every listener, even on older episodes.
Event promotion
Swap messages as you move from early bird to last call to post-event recap-no episode edits.
Account-based marketing
Record a custom intro for one target account, run it for two weeks, then switch to the next-while the same episodes keep playing.
Recruiting
Highlight open roles or your careers page across every back catalog episode-especially great for employer branding shows.
Evergreen sponsorships
Keep long-running sponsor reads current without rereleasing episodes.
ROI in 60 seconds
≈ €300 per slot per month
Run 3 slots → ~€900 / month
Lead magnet + QR → instant uplift
Swap message without touching audio
You control pricing, pacing, and which campaigns run where.
Controls Marketing Mandy will love
Full control of placements
Choose pre-, mid-, or post-roll, cap frequency, and pause with one click-no engineering help required.
- • Swap creatives without touching audio files
- • Target by show or episode
- • Schedule start and end dates
Attribution you can show the CFO
Track impressions, CTR to landing pages, conversions, and reported revenue. Export to CSV or send to stakeholders weekly.
Collaboration ready
Invite sales or partnerships to manage sponsor slots while you approve and keep publishing under control.
Pro tips
1. Price by value
For niche B2B shows, CPMs between €30-€60 are common-don’t underprice.
2. Keep a house line item
Always reserve one slot for your own CTAs so the feed never runs “empty.”
3. Rotate creatives weekly
Swap ad copy without republishing to keep messages fresh for returning listeners.
Pairs well with
Monetize without losing focus
Podigee’s dynamic ads give you revenue and flexibility without extra production time. Keep episodes evergreen, keep sponsors happy, and keep Marketing Mandy in control.
Dynamic slots · Pre/Mid/Post roll · Reporting · House & sponsor campaigns