To make sure that you can market podcasts in your company in a relaxed manner, we have entered into strategic partnerships with the major Ad-Tech companies in the podcast and radio world.
Already on board are our French partner Audion and the international Ad Technology Specialist Adswizz – as well as the top marketer RMS well-known from the radio world. We already have other exciting partnerships in the pipeline
For you, as a Podigee customer, this means that dynamic integrated advertisements ("Dynamic Ad-Insertion") via established marketing networks is never more than a few clicks away.
How exactly you cooperate with the marketers is up to you at any time: Some offer all-inclusive packages that include support in managing your podcast inventory, direct sales contacts with larger podcast networks, commercials produced in your own studio, and even contacts with professional voice-over artists when needed.
Just as well you can also offer your podcasts as advertising space for direct marketing via marketing and advertising agencies or bring your own advertising partners - in this case we are happy to provide the advertising technology from us and our partners for a small service fee.
In short: On request, we offer you everything from Bring Your Own Adserver to Fully Managed Ad Operations.
For the uncomplicated integration of the dynamic ads, we provide you with an easy to use editor, with which you can define to the millisecond exactly where ads should be integrated. Depending on the provider and deployment scenario, further options are possible in addition to the dynamic integrated ads:
Your advertising partners require reliable numbers and proof of your reach? We have developed Unified Podcast Analytics (German) especially for this purpose - a statistics standardised proposal that helps you to provide reliable information about your audience at all times.
Of course, our analytics are fully IAB-compatibel and thus comparable across service providers. In places where the IAB guidelines were too superficial for us, we have made concrete suggestions for dealing with the numbers.
Important for you: Relevant statistics are a matter of course for us.
Would you like to know more? Or do you need an individual offer? Perhaps you already work with another marketer? If you have nodded on any of these questions, we suggest that you contact our sales team. Together we are sure to find a solution that exactly fits your needs and challenges: