Podigee Blog - Mastering Podcast Magic

Distribution

Video Podcast Production: Why Now Is the Time to Go Visual

You know the feeling: you're listening to a podcast and suddenly wonder: "What does their studio actually look like? How is the guest reacting to that question right now?" In a world where everyone's endlessly scrolling, video isn't a nice-to-have anymore. It's the hook that stops the scroll. A video podcast (also called a vodcast) is the natural next step for anyone who wants more than an audio track. Whether you're a creator looking to expand your reach or a brand trying to put a face to your name: here's how to nail video podcast production without renting a film studio.

Apr 30, 2026
Basics

How Should a Podcast Trailer Sound? Tips to Hook Your Audience Instantly

Your podcast trailer is your first shot at grabbing attention. Within seconds, people decide whether to listen, subscribe or keep scrolling. So it needs to land. In this guide, you’ll learn how to create a trailer that actually converts. From structure and sound to practical recording and editing tips. Here’s how to build something that sparks curiosity and leaves listeners wanting more.

Apr 30, 2026
Marketing

Corporate Podcasts – How to Turn Your Company Information into a True Listening Experience

Corporate podcasts are an ideal way to showcase your company values to the outside world or share internal updates with your employees. But is a corporate podcast really worth it for your business? How do you design a successful corporate podcast, and what else should you keep in mind? In this article, you’ll learn everything you need to know to launch your own corporate podcast with Podigee.

Apr 14, 2026
Marketing

Branded Podcasts – What Makes Them Unique and How to Leverage Them for Your Brand

Branded podcasts are a powerful way to combine subtle brand communication with genuinely engaging content. But when does a branded podcast actually make sense? What does it take to make one successful? And what should you keep in mind before getting started? In this article, you’ll find everything you need to launch your own branded podcast with confidence.

Apr 13, 2026
Marketing

Podcast Marketing – How to Promote Your Brand with Podcasts and Reach Your Target Audience Effectively

Podcast marketing is a powerful and increasingly popular way to promote your business in an authentic and sustainable way. Companies can launch their own podcast to share valuable, engaging content while naturally integrating their brand and products. Alternatively, brands can tap into existing audiences by advertising in established podcasts. Either approach makes podcast marketing a valuable addition to any modern marketing strategy. In this article, you’ll learn everything you need to get started.

Apr 13, 2026
Marketing

7 Reasons why your company needs a Podcast

In this fast-paced and content-saturated world, podcasting is a transformative tool that drives brand awareness, engagement, and ultimately, business growth.

Aug 3, 2023
Marketing

Corporate Podcasting 2/2: Examples of successful company podcasts

Once the decision for your own podcast has been made, it's all about the right concept. In the corporate world, the formats and specialisations are diverse. Part 2 of our Mini-Special by Jasmin Lörchner shows you some successful productions from which you can learn.

Jul 1, 2020
Marketing

Podcast marketing with SEO - Strategically increasing reach

Word has gotten around that podcast charts play a role in your visibility. But if you want to be successful on a broad scale and maybe even bring new listeners to the medium podcast, then you should pimp your podcast info not only for Cupertino & Co. but also for web search engines.

Mar 23, 2020
Distribution

10 tips on how to improve your podcast reach today

Podcasts are a great medium, because the entry hurdle is quite low. But usually you don't make a podcast just for yourself, you want to reach other people with it. Find out how you can increase the number of listeners of your podcast.

Jun 18, 2019