You're looking for a channel that actually reaches your audience and builds trust, not just impressions? Then podcast advertising deserves a serious look. In this guide, you'll get everything you need: ad formats, CPMs, how to buy inventory, and how to measure whether your campaign actually worked.
Branded podcasts are a powerful way to combine subtle brand communication with genuinely engaging content. But when does a branded podcast actually make sense? What does it take to make one successful? And what should you keep in mind before getting started? In this article, you’ll find everything you need to launch your own branded podcast with confidence.
Podcast marketing is a powerful and increasingly popular way to promote your business in an authentic and sustainable way. Companies can launch their own podcast to share valuable, engaging content while naturally integrating their brand and products. Alternatively, brands can tap into existing audiences by advertising in established podcasts. Either approach makes podcast marketing a valuable addition to any modern marketing strategy. In this article, you’ll learn everything you need to get started.
Warning, a truism: podcasts are usually made for an audience that is intended to listen to the podcast. That's why the very majority of podcasters have a purpose behind their show.
You might have already heard about the brand new Podigee Dynamic Ad Server? If not, no problem. This is not about the tool itself, but about what you can do with it.
We would like to announce to you the pricing model for the Podigee Dynamic Ad Server.
Podcasts have grown significantly in the last few years, gaining millions of listeners around the world. Thanks to the growth of this industry, companies, and brands are more and more interested in advertising in podcasts.
The Podigee Dynamic Ad Server makes dynamic ad insertion easy and flexible and solves all the issues, which required manual work before.
Before Dynamic Ad Insertion, podcasts were generally monetized by adding baked-in ads to the audio. Not only the ad itself, but also the position of the ad can have an essential impact on the success of a campaign. With the Podigee Dynamic Ad Server, you can manage your ads and promotions as you need it.
Memberships offer sustainable support from your community. In this guest article, Steady writes about how you can best use the model for yourself – and how Podigee’s new feature can help you.
As part of a new agreement with Spotify, we are offering "Spotify Passthrough" to our customers. With this, we avoid the usual caching mechanism of the streaming service