oDL wants to track podcast downloads in an open and transparent way. Here's why we think this is great
Only a few days ago, we at Podigee released our new analytics.
One of the points we made was to challenge the centralization imposed by the IAB certification.
Don’t get me wrong - I believe that a standard is a good thing, and the IAB 2.0 guidelines are pretty solid. Yet they lack a lot of detail.
Because of that we published a whitepaper that makes our analytics transparent and fills in the gaps that are in the IAB 2.0 guidelines.
Today, Podnews published a piece of news from Podsights, about a new initiative called “oDL”, or Open Downloads, which makes me personally very happy. It shows that there are other people like us who are open-minded and challenge the status quo for the benefit of everyone.
Here are the key points of their post:
Read more about it here: https://podsights.com/blog/open-downloads/