Key facts: Why an internal communications podcast is worth it
Maximum flexibility: Employees can listen whenever it suits them, making it ideal for screen free time.
Stronger emotional connection: Hearing voices from leadership and colleagues feels more personal than reading emails.
Versatile content: From onboarding and strategy updates to training and expert insights, an internal comms podcast can cover it all.
Secure hosting: Platforms like Podigee allow you to share your internal company podcast privately, with password protection and full GDPR compliance.
Scalable communication: Record once and reach thousands of employees without the need for constant meetings.
What is an internal communications podcast?
An internal communications podcast, also referred to as an internal comms podcast or internal company podcast, is an audio format created exclusively for a company’s workforce. Unlike public corporate podcasts, which focus on brand image or recruiting, this format is designed to support knowledge sharing, boost motivation, and enable transparent communication within the organization.
How it differs from public podcasts
While public podcasts are available to anyone on platforms like Spotify, an internal communications podcast is private by design. It is shared via secure feeds or integrated into your intranet, ensuring that sensitive company information stays within the organization.
Producing an internal communications podcast: 5 steps to get started
Creating an internal comms podcast does not have to be complicated. You can produce it entirely in house or collaborate with an agency for more advanced formats. Here is a proven workflow:
1. Concept and strategy
Start by defining your target audience and your goals. Are you sharing leadership updates or best practices? Then decide on a name, cover design, and publishing schedule, for example every two weeks, for your internal company podcast.
2. The right equipment
To get started, a solid USB microphone and a quiet room are often all you need. For a more professional setup, consider using an audio interface and dynamic microphones to reduce background noise.
3. Recording and content creation
Whether it is an interview, a solo episode, or a report, keep the tone relaxed and approachable. An internal communications podcast should help break down barriers, not create them. Authenticity matters more than perfection.
4. Post production and editing
Remove major mistakes and add a short intro and outro with music. Tools like Audacity, which is free, or Adobe Audition can help.
➔ Tipp: Podigee also offers automatic transcription so listeners can revisit key information later.
5. Hosting and distribution
To keep your internal communications podcast secure and accessible only to your intended audience, you will need a reliable hosting solution.
➔ Tipp: With Podigee, you can create a private feed for your internal company podcast that is accessible via password or specific permissions.
Internal communications podcast ideas: What content works best?
If you are looking for internal communications podcast ideas, the possibilities are almost endless. Here are some of the most popular formats:
Format | Goal | Target Group |
|---|
CEO updates | Share strategic goals and vision | All employees |
Onboarding series | Welcome new hires and explain company values | Newcomers |
Expert insights | Share best practices and knowledge | Specialist teams |
Interviews | Highlight the people behind the company | All employees |
Change management | Support transformation processes | Affected departments |
How to distribute your internal communications podcast
A common question is: “How do my employees actually listen to our internal communications podcast on their phones?” Here are a few effective options:
QR codes and intranet: Share episodes via your social intranet, such as SharePoint, or place QR codes in common areas like the cafeteria.
Email newsletters: Send a short teaser with a link directly to employees’ inboxes.
Private RSS feeds: Employees can add the feed of your internal comms podcast to their podcast apps, but they will need login credentials to access it.
Podigee web player: Simply embed the player for your internal company podcast into a password protected page on your intranet.